Products sell well in four packaging design tips





Product packaging design is usually the first impression of the brand for people,this is why those successful companies have been trying to adopt innovation,remarkable and unique packaging design,the collection of the four characteristics of packaging design,hope to bring the packaging designers design inspiration.
Catering to the season
Most companies keep product novelty way is change the way of selling products,such as"cater to season".Oreo is a very good example,each to a specific holiday,oreo packaging design will have some changes,into the corresponding quarter of flavors and colors,red,orange,yellow,belongs to its place so don't let the consumer think his oreo.
Environment friendly
Especially in the past few years,environmental protection has become a necessary for good corporate responsibility,and consumers generally prefer to buy those who make them feel a certain contribution to protect the earth's goods,this was especially true in the bottled water,such as the Arrowhead(arrow)mineral water in the product use recycled water bottles,mineral water packaging was 50%lower than original plastic components,they found that these costs less and is easy to produce the bottle,what is more important:environmental protection.
"The company is really understand my heart!"The first impression that gives a person is"localization"design,"Absolut Vodka"(Absolut)test the design gimmick,it through the localization and artistic advertising design,the product into the global market success.To is not an easy thing for consumers to pay,so"Absolut Vodka"really spent a lot of attention in details:they will correspond to the geographical location and the local people's age,gender,and into the careful market research,applying the accurate packaging design touches the hearts of consumers.
Restoring ancient ways
Through unceasing innovation,product packaging technology and trends in technology is the window of a business to attract consumers,but you want to stand out is hard to with technology,but here there is a little secret:"retro",most people have this nostalgic complex.Although many companies don't use packaging design restoring ancient ways,but General Mills(General Mills)is trying to apply"retro"become the modern packaging design elements,they use"retro"origin history of food to consumers,make the line of its opposite is a unique and lasting effect,and won a good reputation at the same time.